04 / Social & Content
Social & Content
The weekly engine that keeps the profile alive — content that builds the entity, not just fills the feed.
What's included
- Content calendar aligned to service pages and keywords
- Platform-native posts (GBP, Instagram, LinkedIn)
- Answer-first copy — every post a potential AI citation
- Brand voice consistency with BRAND.md standards
- Monthly content performance review
Common questions
What does the social and content work cover?
The weekly engine — posts, profile activity, and the content that keeps your business visible everywhere a customer checks you out before they call.
Do I have to post it myself?
No — that's the point of the managed engine. Saltwater Studio runs the weekly cadence, or hands you a clean system to run yourself if you'd rather.
How does content actually help me get found?
Consistent, specific content is what search engines and AI tools read to understand who you are. Stale or generic profiles are nearly invisible to a model; real, specific activity is what gets you named in a recommendation.