Web Design · Local SEO
Beach House Moving
Custom Next.js site with county-level service-area pages built to rank — the local SEO moat done right.
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Saltwater Studio — Est. 2025 · Gulf Coast → Nationwide
Most websites stop at the surface. We build deeper.
A web design studio for service businesses that refuse to look like everyone else — engineered to be found by Google, by AI search, and by the people who’ll actually call you.
Built for Google · AI search · and the people in between.
- Nationwide
- Gulf Coast FL
- Est. 2025
- Next.js · Schema-First
02 / What We Do
The layers of the deep
03 / The Proof
Selected work
Mobile Dog Conditioning
Kai's Run
A novel mobile service with no direct competitor in AI search — built around a founding-member offer and a booking flow.
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Content Site
BashSnippets
A content site engineered for both search and AI citation — structured snippets, schema, llms.txt, and a real monetization stack.
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Concept
Event Planning
Concept — Event Planning
A cinematic event-planning concept — a full Next.js + R3F scroll experience, built to show what the format can do.
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Concept
Pool Cleaning
Concept — Pool Service
A local pool-service concept — the local-service playbook applied end to end.
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Concept
Construction
Concept — Construction
A construction-services concept — schema-first and structured for local search.
View concept →04 / The Method
Right the first time.
Competitors skip steps 2 and 4. That's why their clients rebuild in two years.
Intake & Strategy
A 45-minute call to understand your business, your customers, and what winning looks like. We leave with a defined scope, target phrases, and the entity facts that will anchor every page.
Schema & Tracking — First
Before a line of visible code is written, we configure GA4, GTM, and the schema stack. Competitors skip this step. We don't — which is why you're not rebuilding in two years.
Design & Build
Custom Next.js build, mobile-first, accessibility built in. Every section is a component; every component is a performance decision. No templates, no theme-shop shortcuts.
Launch & Index
Pre-launch SEO audit, GSC and Bing Webmaster submission, IndexNow ping on deploy. We don't call it done until the search engines know it's live.
Grow
Monthly reporting, content that feeds the entity, and the data to know what's working. The site is an asset — we treat it like one.
05 / Why Saltwater
What a template can't fake.
Schema & entity, from the first commit
Structured data goes in on day one and is validated before launch — never bolted on after. It’s the same build behind BashSnippets, a property the studio owns and runs, engineered so AI tools can quote it instead of skipping it. Your site tells Google and the assistants exactly what you do, for whom, and where.
You own everything
Domain, hosting, analytics, every account — in your name, under your email, with your billing. The studio does the work and hands you the keys: no agency login, no hostage situation.
One canonical fact set
Your name, location, services, and entity facts read the same on the site, in schema, in llms.txt, and on every profile — the consistency AI search rewards. It’s the entity work that let Kai’s Run claim a service category that didn’t exist in search yet.
No template you’ll outgrow
Custom Next.js, not a page-builder you’ll fight in eighteen months. It’s how Beach House Moving got a service-area page for every county it works — depth a template can’t fake, because the template never adds the schema or the local pages in the first place.
06 / The Studio
Travis, founder.
Saltwater Studio is a remote web-design studio founded in 2025 by Travis Abadie on Florida's Gulf Coast, building premium, search-optimized websites for service businesses nationwide.
The work is schema-first, tracking-first, and specific: structured data validated before launch, analytics live from day one, and one canonical fact set that Google and AI search can quote. Most competitors skip those steps. Saltwater doesn't.
Remote, nationwide, out of the Florida Panhandle. Every engagement is personal — no account managers, no handoffs.
Depth, by design.
Depth, by design.
Let's build the site you stop apologizing for.