Insights · October 4, 2026
How to get AI to recommend your business (and describe it correctly)
Give the assistants one true story to repeat. Put the same facts on your website, your Google Business Profile and your reviews, and give each real customer question its own page. Our example is a page we built for a client, a mover near Eglin AFB, for the one question military families ask before they book.
Updated
How do I get AI to recommend my business?
You can't make an assistant pick you, and anyone who promises you a spot in an AI answer is guessing. What you can control is what an assistant finds when it looks you up: the same true facts on your website, your Google Business Profile and your reviews, and a page that answers each question your customers actually ask. That gives it something accurate to repeat.
Most advice on this stops at a checklist. Here is one example from our own client work: what we built, and why.
What does a page built for one question look like?
Beach House Moving is a moving company whose website we built and still run. Military families moving out of Eglin AFB and Hurlburt Field ask the same question with the same needs, so the site gives that question a page of its own, with three parts:
- A heading that names Eglin AFB and Hurlburt Field
- A section on PPM/DITY paperwork, with itemized, dated receipts
- A section on storage for the gap between the report date and the housing date
Why does a page like that help an assistant describe a business?
Because an assistant can only repeat what it can find. A page that says who the service is for, where it runs and what it covers, in plain words near the top, gives a machine a direct answer to work from. Nothing about it is a trick: it is the same answer the owner gives on the phone, written down once.
The same goes for the words a business uses about itself. Beach House Moving calls itself owner-operated on its own website, so that is the word every other listing should use too.
None of this controls what an assistant says. Answers change by date, by person and by account. Saltwater Studio is independent, not affiliated with or endorsed by Google or Microsoft.
Why do the same facts need to be everywhere?
Because your website is one source among several, and you want every one of them telling the same story. If your website says you serve three counties and your Google Business Profile lists one town, a machine reading both has to choose, and it may choose wrong. When they agree, there is nothing to choose between.
- Website: what you do, where you do it and who it's for, stated plainly near the top of the page
- Google Business Profile: the same services, the same area and the same description as the website
- Reviews: you can't write them, but you can answer every one, using the same words your website uses for the job
- Everywhere else you're listed: the same name, phone number and service area, word for word
How do I show up in AI search results for a specific question?
Give that question its own page. Military families moving out of Eglin ask a specific question with specific needs: a report date that won't move, reimbursement paperwork, somewhere to keep the furniture until housing opens. A general services page can mention all of that in a list. A page built for that one question answers it in full, which is why the Beach House Moving site has one.
To find your questions, start with the ones customers ask on the phone before they book. Each one gets a page with the answer in its first paragraph and the customer's own words in its heading. Then check that your Google Business Profile lists the same service.
How do I check what AI says about my business?
Ask the assistants the questions your customers ask, not just your business name. Write down the date, the exact question and whether you were signed in, because the answers change. Then hold each answer up against your website and your Google profile. Where it matches, your facts are doing their job. Where it's wrong, find the public page that says the wrong thing and fix it there.
Common questions
Can anyone guarantee an AI assistant will recommend my business?
No. AI answers change by date, by person and by account, and no one outside the assistant controls them. What you can control is whether your website, Google Business Profile and reviews give an assistant the same true facts to repeat.
What did Saltwater Studio build for that military-move question?
A page of its own on the Beach House Moving website for military moves out of Eglin AFB and Hurlburt Field: a heading that names both bases, a section on PPM/DITY paperwork with itemized, dated receipts, and a section on storage for the gap before housing opens. Saltwater Studio built the site and still runs it.
Do I need a separate page for every customer question?
For each real question customers ask before they book, yes: one page, with the answer in its first paragraph and the customer's own words in its heading. A general services page lists things; a page built for one question answers it in full.
How do I check what AI assistants say about my business?
Ask them the questions your customers ask, not just your business name, and write down the date, the exact question and whether you were signed in. Compare each answer with your website and Google profile, and fix any wrong fact at the public page it came from.
Is Saltwater Studio affiliated with Google or Microsoft?
No. Saltwater Studio is independent, not affiliated with or endorsed by Google or Microsoft.
The full build is on the portfolio. See the Beach House Moving case study, the Google & AI Visibility Audit, or monthly Google profile care.