Insights
What we learn building and running search presence for real local businesses — written up plainly. Every article traces back to a real project on the portfolio.
October 2, 2026
ChatGPT, Copilot, and the other assistants recommend businesses they can read and verify. If your site isn't indexed where they look, has no structured data, and your Google Business Profile is thin, you don't exist to them — no matter how good the work is.
Read the articleOctober 2, 2026
Microsoft Copilot has cited pages from BashSnippets, our command-line reference site, more than a hundred times. Nothing about the site is clever — the citations come from structure: one complete answer per page, the answer stated first, schema under every article, and being indexed where Copilot actually looks.
Read the articleOctober 2, 2026
The audit is a written report on how your business looks to Google, Bing, and the AI assistants — your Google Business Profile, your website's technical health, its structured data, and what ChatGPT, Claude, Perplexity, Microsoft Copilot and Google's AI results say about you. Delivered within 72 hours of your intake, fully async, $50 through Oct 31 (regularly $150).
Read the articleOctober 2, 2026
Beach House Moving is a four-person, owner-operated mover on the Emerald Coast. We built its website and still run its Google Business Profile, and the work taught us more about local SEO than any case study we'd read. The lessons below are what we built and why: a page for every area, schema from day one, and a Google profile run every month.
Read the articleOctober 2, 2026
Schema is a block of structured facts hidden in your pages that tells Google and AI assistants what your business is, in a format they can't misread. llms.txt is a plain-text briefing file for AI crawlers at yoursite.com/llms.txt. Neither is visible to your customers; both decide how machines describe you.
Read the articleOctober 4, 2026
Give the assistants one true story to repeat. Put the same facts on your website, your Google Business Profile and your reviews, and give each real customer question its own page. Our example is a page we built for a client, a mover near Eglin AFB, for the one question military families ask before they book.
Read the articleOctober 4, 2026
Test it free at PageSpeed Insights: paste your address and read the Mobile tab. The score, 0 to 100, shows how your page loads on a simulated mid-range phone. The three Core Web Vitals show how fast the main content appears, whether the page jumps, and how quickly taps respond. Aim for 90 or better, with main content in 2.5 seconds or less.
Read the articleOctober 4, 2026
It depends on who builds it and who keeps it running. Building it yourself on Wix or Squarespace means a yearly plan fee plus your own time. Freelancers and local web companies usually bill by the hour, so the total depends on the hours. The domain, email and upkeep come on top of every option. Our own prices are published below.
Read the articleOctober 4, 2026
Redesign your website when it's slow on a phone, looks dated on a foundation that can't be refreshed, can't be updated by you, doesn't show up for what you sell, or is locked to a builder or a web company you don't control. If it's fast and yours to edit, a refresh, or nothing at all, may be enough. Whichever you pick, protect your old addresses, domain, email and analytics.
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