02 / Google Care

Google Business Profile management

We run your Google Business Profile every month: weekly posts from your own job photos, every review answered within 2 business days, hours and services kept current, and a one-page monthly report.

Updated October 21, 2026

What does Google Business Profile management cost?

Monthly Google Business Profile management comes in Local Growth, our standard package, at $297/mo (no setup fee — 3-month minimum, then month to month), with the Page Plan website, your Bing Places and Apple Business listings kept current, and a plain-English monthly report included. A profile that only needs fixing once gets the Google Profile Fix: $199, flat, one-time — done in 5 business days, no call. Not sure which? The Google & AI Visibility Audit is free.

What's included

• —Weekly posts built from your own real job photos, never stock
• —Every review answered within 2 business days
• —Hours, holiday hours, services, and service area kept current
• —New photos added, each one checked for addresses and plates before it posts
• —Category and service-area setup, or a full audit and cleanup of an existing profile
• —Name, address, and phone matched across the directories that feed Google
• —A one-page monthly report: calls, website clicks, direction requests, and searches
• —Setup of a brand-new profile, including verification, if you don't have one yet

Should you manage your Google Business Profile yourself?

If someone on your team will keep it current, yes. Managing your own Google Business Profile costs nothing but time. Pay for management when the posts, photos, and review replies keep slipping. A one-time fix sits in between: the setup corrected once, then you keep it going yourself.

Whichever you choose, the work is the same checklist (below). The only question is who does it.

• —Do it yourself: free, and every word is yours. It works when one person owns the profile and actually checks it.
• —One-time fix: the Google Profile Fix corrects categories, services, hours, description, and service area, uploads your photos, writes review-reply templates, and schedules your first four posts. Then you take it from there.
• —Managed every month: Local Growth, our standard package, runs the profile for you (posts, photos, every review answered, hours and services kept current), keeps your Bing Places and Apple Business listings matching, and includes the Page Plan website and a plain-English monthly report.
• —Not sure which you need: the Google & AI Visibility Audit checks the profile and ranks what's wrong by impact.

What should a Google Business Profile checklist cover?

A profile looks open for business when its name, categories, services, service area, hours, phone, and website are right and match your site, and when it shows real photos, answered reviews, and recent posts. Go through this list once a month, whether you manage the profile yourself or someone does it for you.

• —Name: exactly what's on your sign and your invoices, with no extra keywords added
• —Primary category: the one that matches most of your calls, plus secondary categories only for work you actually do
• —Services: each one listed on its own, in the words customers search for
• —Service area: the towns you serve, with the street address hidden if customers don't come to you
• —Hours: regular and holiday hours, matching the website
• —Phone and website: the same number and link as on your website, exactly
• —Description: what you do and where, in plain words
• —Photos: real photos of your work, team, and vehicles, checked for house numbers and license plates first
• —Reviews: every one answered, the good ones and the bad ones
• —Posts: something new when there is something new, like a finished job or a seasonal service
• —Access: you stay the owner; anyone helping you is added as a manager

Why does the profile matter as much as the website?

For most local businesses, the phone call starts on Google, not on the website. Someone searches "movers near me" or "plumber Destin," sees three businesses in the map results, and taps Call. That call never touches your site. The profile is the storefront.

Most owners set the profile up once and never touch it again. Google notices. A profile with fresh posts, recent photos, answered reviews, and correct hours looks open for business, and it shows up more often.

It's already running for a client

This is the monthly routine we run for Beach House Moving. Posts come from the crew's own job photos, every review gets a real reply, and the owners get a report each month.

What do you do, and what do we do?

You add us as a Manager on the profile and text or email photos from jobs when you have them. We do everything else. You keep ownership of the profile the whole time. If you ever stop, you remove us and nothing about the listing changes.

Social media posting is still available as a secondary line of Google Care: if you want the same photos and updates on your Facebook or Instagram page, mention it when you get in touch. The Google profile comes first, because that is where most local calls start.

Common questions